Well, really, I am truly out of my mind. Those of you who know me know as much. I mean … two kids, a job as a lawyer, a specialty food business, and now a blog? Then there’s the 200 year old house that needs a new everything, a perennial garden that’s more weeds than flowers, and the ambition toward personal hygiene and, dare I say, exercise?!
Then I got this idea. When I started Vermont Cookie Love with my husband two years ago — three if you count the year we spent planning our launch — I was hungry for every book or article that I could find written by others who had started their own businesses. The books about writing a business plan didn’t do much for me, nor did the books on specific aspects of business. I wanted the real life stories of what the owners went through, how they made the choices they made, and whether they ultimately felt it was all worth it.
I read “Double Scoop” by Ben Cohen and Jerry Greenfield about starting Ben & Jerry’s, and I read “Raising the Bar” about starting Clif Bar & Co. They gave me some of what I craved, but they spent a relatively little portion of time focusing on the start up phase.
That brings me to this blog. I want to share with you our experience starting this company. I will do my best to retrace our steps up to this point, without boring you to death with minute details, and then chronicle our journey from this point on.
So welcome to my crazy world of starting a business. I welcome any and all questions from those of you who have also bitten off more than you can chew, or who are about to.